Smart Financial Centre at Sugar Land is a state-of-the-art, indoor performance venue, is strategically-located 22 miles from downtown Houston off of Highway 59 and University Boulevard.
Ranked 9th in the world in tickets sales for venues under 10,000 seats (Pollstar 2018 Year End Rankings) and ranked #1 in “Houston’s Hottest Music Venues in 2018” by the Houston Press, Smart Financial Centre sets a new standard for live performance venues, hosting a diverse line up of programming including national music and comedy artists, family shows, theatrically-staged Broadway productions, as well as cultural and performing arts attractions.
Designed for flexibility, the 200,000-square-foot, indoor climate-controlled venue incorporates innovative movable walls that can expand and contract to create four different seating capacities that range from an intimate setting of 1,900 seats to a maximum of 6,400, including: 14 luxury suites, corporate hospitality areas, and the latest sound, light and video technology. Other offerings include space to house up to 14 trucks and buses, as well as 2,500 guest parking spaces.
Smart Financial Centre at Sugar Land is managed by Ambassador Theater Group (ATG) and owned by the City of Sugar Land.
Ambassador Theatre Group
Founded in 1992, Ambassador Theatre Group (ATG) is the world’s number one live theater company with the vision of helping great shows to find the largest audiences. ATG operates over 50 venues in Britain, North America and Germany. It is an internationally recognized award-winning theater producer with productions in the West End and on Broadway and touring productions in the U.K., North America, Europe, Australia and Asia. ATG is also the market leader in theater ticketing services through ATG Tickets, LOVETheatre and Group Line.
ATG operates the newly refurbished Lyric Theatre, home to the acclaimed Tony Award winner Harry Potter and the Cursed Child, and the oldest theater on Broadway, the beautifully restored Hudson Theatre. ATG manages and operates the Saenger and Mahalia Jackson theaters in New Orleans, the Majestic and Empire theaters in San Antonio and the magnificent Kings Theatre in Brooklyn. Under ATG’s management, Emerson Colonial Theatre in Boston reopened in the summer of 2018 with the critically-acclaimed pre-Broadway World Premiere engagement of Moulin Rouge! The Musical. In 2018, ATG secured a lease on San Francisco’s Curran Theatre, where the West Coast Premiere of Harry Potter and the Cursed Child will commence performances in the fall. Most recently, ATG acquired Smart Financial Centre at Sugar Land. Declared “Houston’s Hottest Music Venue” by Houston Press, Smart Financial Centre is a state-of-the-art, indoor performance venue with flexible seating capacities.
ATG’s most recent producing credits in the U.S. include Dear Evan Hansen, Pretty Woman: The Musical, A Doll’s House Part 2, Sunday in the Park with George, and Lincoln Center Theater’s The King and I.